Dear Jackie: Reimagining Soho & Italian Gastronomy at Broadwick Soho

Riding high since launch last November, the new crown jewel of Soho’s vibrant culinary landscape is Dear Jackie. In the heart of Broadwick Soho, this modern Italian dining experience, alongside the 57-room luxury hotel, epitomises a visionary collaboration between trailblazing tech mogul Noel Hayden and world-renowned interior designer Martin Brudnizki.

Dear Jackie: A Culinary Tribute

Dear Jackie, epitomizes Italian opulence and refined night-time dining. With seductive Murano lighting, red silk walls and plush booths, the atmosphere blends dolce vita elegance and disco fabulousness. Named in honour of Hayden’s mother, the restaurant features superior pasta dishes, reimagined Italian classics and an exquisite wine selection.

Enjoy with an exclusive introductory offer with Luxury Restaurant Guide, see below.

The Story behind Broadwick Soho: A Maximalist Masterpiece

Step through Broadwick Soho’s pink Georgian-style door adorned with a brass elephant knocker and enter a world of ’70s-inspired opulence. Brudnizki’s, the creative force behind the rejuvenation of Annabel’s and other iconic spaces, has meticulously curated every inch of Broadwick Soho. The maximalist haven captivates from every angle, ensuring that each viewpoint unveils a tantalising display of flamboyance, echoing Martin’s insightful quote, “Your eccentric godmother’s Soho townhouse”.

A Nostalgic Journey: Hayden’s Circus Roots

Owner, Noel Hayden’s journey is a remarkable tale woven with nostalgia and resilience. Born into a family of entertainers, he spent his childhood in his family’s hotel, the Mon Ami in Bournemouth, where magic shows and circus performances were nightly spectacles, – and he, his magician father’s assistant.

From Magic to Millions: Hayden’s Digital Odyssey

Hayden’s life took a turn when, after the decline of Mon Ami, the family faced adversity. Undeterred, Hayden embraced the digital age, founding Gamesys and venturing into online gaming and gambling. His success in the digital realm paved the way for the realization of a long-held dream—the resurrection of the family’s hospitality legacy.

Broadwick Soho: A Resurgence of Dreams

In 2016, Hayden acquired 20 Broadwick Street, sparking the reimagining of Soho’s glamour. Collaborating with friends including Jo Ringestad (MD), Joshua Gardner (Exec Director), Jamie Poulton (Non-Exec Director and co-owner of Soho’s Randall & Aubin) and Andrea Gelardin (Creative Director), Hayden transformed the space into more than just a hotel – its become a nostalgic tribute to his family’s legacy. The hotel now features vintage Noel family images alongside works by iconic artists like Francis Bacon, Andy Warhol, Bridget Riley and William Turnbull. The outcome is a sensory marvel, a resilient testament, and a celebration of Soho’s indomitable spirit.

Flute: A Seventh-Floor Spectacle

The pinnacle of Broadwick Soho’s glamour is Flute, the seventh-floor bar and terrace. Leopard-print chairs, mirror-tiled ceilings, and Austrian blinds set the stage for a sensory experience. The bar even features a tiny stage with scallop-shell footlights, reminiscent of Hayden’s childhood spent as a magician’s assistant.

A Grateful Son: Back in Business

As Hayden stood before his mother during the launch, he expressed gratitude for her resilience. With tears in her eyes, Jackie witnessed the revival of a dream that took 40 years to materialize. Hayden’s tribute—“It’s taken me 40 years, Mum, but we’re back in business.”

Broadwick Soho isn’t just a hotel; it’s a testament to the magic of dreams.

Dear Jackie: Exclusive introductory offer with Luxury Restaurant Club

Experience the grit and glamour of Soho’s most vibrant neighbourhood. Luxury Restaurant Club members and guests enjoy a welcome glass of Taittinger Champagne (£19 pg) on arrival on select evenings. See details. Not a member, join here from £8 per month.

Dear Jackie | Broadwick Soho | 20 Broadwick Street | London W1F 8HT